First, models with streaks of pastel-hues rocked European catwalks and magazine spreads. Now South Florida stylists say this colorful trend has popped up stateside, with young girls and women brightening their tresses through “chalking.”
Chunky pastel sticks or other chalk-like products give tresses a new look that’s bright but temporary.
“I figured it was an easier way to color your hair without actually damaging it,” said Summer Halliday, 16, of Fort Lauderdale who added streaks of purple to her blond locks. “All my friends love it. I like it. It makes me feel happy.”
Users and stylists say chalking is fun and easy to do (it can be done at home or a salon). In the world of hair treatments, it’s fairly cheap. People are using sidewalk chalk from art supply stores, which can cost about $6 a case, or similar chalking-like products at their local salon for $15 to $45, depending on the salon and how much of the coloring product is used.
Alexander’s G’Day Spa and Salon in Fort Lauderdale is getting requests from mostly girls ages 12 to 16.
“But it’s been really good for office workers who are conservative who want to do something different,” said the owner, Alexander. “It’s a temporary thing so they can go back to work Monday and have a different expression.”
Singers Katy Perry, Nicki Minaj and Selena Gomez have helped spark the craze by sporting candy-colored tresses during performances. The look has also been a running theme this season on The CW’s “America’s Next Top Model: British Invasion,” with stylists giving the aspiring models makeovers with similar rainbow-dipped hues.
Former MTV reality star Lauren Conrad, who has a collection at Kohl’s department stores, has blogged about how to chalk on her site. Her February post has garnered more than 400 comments. Bloggers have also been posting online chalking tutorials. One video by celebrity makeup artist Kandee Johnson has drawn more than 790,000 hits since February.
“This is a way kids can try on hair color, and they can have fun without their mothers killing them when they get home,” said Mark Calderone, a hair colorist at the Dorjon Salon in Boca Raton, whose 23-year-old niece has tried the trend.
He recently saw the pastel color hair look at an Aveda event at The Fillmore Miami Beach at the Jackie Gleason Theater. Models there sported soft bright-color hair from “baby-chick Tweety yellow” to cotton candy pink.
“It was really funky and cool. You could see the influence,” he said.
Of course, there’s one downside to chalking. “If you are chalking, just don’t get caught in the rain,” said Micki Mazza, a master colorist at Robert Allen Salon in Fort Lauderdale. “It drips and can make a mess of your clothes. I would definitely recommend that they replenish the hair with good products. Imagine how dry chalk feels on your hands.”